China with 1.4 billion people is the second most populous country after India with strong economic growth. China is also called the factory of the world. Consequently, the whole world loves to shop cheap in China online. More than eur 2.370 billion is shopped in China every year. That is more than double the 10 following countries put together. It is therefore very interesting for any company to rank high in search results in China. Link building is also an essential part of getting high in the search results of Chinese search engine Baidoo. Baidoo has the largest market share with 68 % market share. Bing is the numer 2 with 16 %, google only has a market share of 4 % in China. Therefore, getting high in Baidoo's search results is also a necessity. Understanding the Chinese market and its audience should be your goal to succeed in China. Other language, culture, customs Other social media like, wechat, Weibo, Xiaohongshu, Zhihu and Douyin (tik tok) should be well considered to succeed in China. The country is awfully big and there are also big differences between different parts of China. Shanghai, Bejing, Shenzhen are worlds apart. With our experts from China, we can give you a good start in search engines in this complex country.